Identity: Uptown Family Vision

Park Ridge, IL

When moss designed a new eyeglasses retail and eye doctors’ office for new optometrists office, Uptown Family Vision, we also created a graphic identity package.

Logo ideas centered on vision related graphics – contact cases, vision symbols and even the color vision test.  Here are some of our design explorations and a few of the final results in letterhead and signage form.



Read more about the process here.